Corporacion el rosado s.a. ecuador
Abstract: Corporacion El Rosado S.A. is one of the most extensive supermarket chain in the country, the corporation has as main activities the sale, distribution, marketing and import of all kinds of premium food, clothing, toys and liquors, this sale can be made wholesale or retail and among one of its main objectives is to improve and optimize the quality of life of its customers through the marketing and sales of products and services of optimum quality, also provides job stability to all its employees providing a better quality of life for his entire family. Agencia Alborada is one of its self-service stores that works continuously in inventory controls to correct the needs and customer service, all its activities revolves around its inventories so it requires to evaluate the internal controls of its inventories to avoid losses of its merchandise.
My commissary
Corporación el Rosado S.A. was founded in 1936, and is currently the largest chain of supermarkets, toy stores, movie theaters, department stores and hardware stores in Ecuador. The corporation’s corporate purpose is the purchase and sale and resale, import and export, and the industrialization and commercialization in the national and international market, wholesale and retail of all types of food, clothing, liquors, etc. This purpose is carried out through its subsidiaries: HIPERMarket, Mi Comisariato, Ferrisariato, BabyCenter.
El rosado corporation work
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Corporación el rosado historia
Descripción : El propósito de esta investigación es desarrollar una solución a la problemática que enfrentan las empresas de consumo masivo ante la falta de aplicación de estrategias de marketing promocional y Merchandising para atraer nuevos clientes; debido a que esta empresa no está aplicando constantemente estrategias de marketing, sabiendo que hoy en día los consumidores y clientes son cada vez más exigentes, a la hora de tomar decisiones a la hora de comprar un producto que satisfaga sus necesidades, gustos y deseos. En respuesta a esta problemática, se realizará un análisis sobre el manejo y aplicación de las diferentes estrategias de marketing para determinar la situación actual de la empresa Mi Comisariato de la Ciudad de Machala. Para el desarrollo del análisis se utilizarán técnicas de investigación de observación directa para determinar las fallas internas; y para que la organización logre el éxito debe empezar por su entorno interno para mantener un buen ambiente de trabajo donde la comunicación entre sus colaboradores y jefes sea bien publicitada, evitando contratiempos y en lo posterior ofrecer un servicio post venta a satisfacción para cumplir con los requerimientos del Cliente.
